Style Guide
The only style guide you need!
Trends come and go. But personal style stays. So if your closet is overflowing and yet you feel like you have nothing to wear, read on.
There’s a moment, quiet but profound, that many of us experience in our late 30s or early 40s. A moment when the noises of our busy lives soften just enough for us to be able to hear a deeper question rise: Is this it? Is this really the life I want to keep living?
For some, it shows up as burnout. For others, it’s a slow wave of restlessness, fatigue, or boredom. And often, it is followed by the realisation that the success you’ve spent years chasing doesn’t actually feel like success anymore.
These decades test our understanding of success, identity, and value. That’s precisely why mindset is important. I have encountered many women who, outwardly, had it all together – being successful, reliable, always available for everyone else. But inwardly, they felt isolated from the person they had envisioned becoming. But don’t misunderstand, they weren’t broken. They were transforming. Reinvention wasn’t a choice. It was necessary.
In your 30s and 40s, the roles that had defined you up to this point might begin to change. Kids grow up, jobs plateau, and before you know it, you’re standing there thinking, what now? After decades of putting everyone else first, it’s no surprise that many women feel lost, even invisible. That’s when your belief system requires a reboot.
As an Image Consultant and Soft Skills Trainer, I don’t tell women who to become. I help them reconnect with who they always were – underneath the titles, the expectations, and the to-do lists.
A growth mindset perspective enables you to view this phase not as a decline, but as a force to be reckoned with. It enables you to respect your needs, stand up for your health, and redefine what success and validation look like – this time, on your own terms.
So if you’re considering a change, big or small, this guide is for you.
Let’s begin.
Step 1: Do a Personal SWOT Analysis
Yes, like a brand. Because you are your most valuable brand.
Assess your Strengths, Weaknesses, Opportunities, and Threats. This creates a clear map of where you shine, what needs nurturing, what doors would open, and what’s holding you back. So you can then polish your positives, and work upon the areas of improvement.
Step 2: Shed What’s Holding You Back & Fix What’s Broken
Toxic patterns, draining relationships, limiting beliefs – let them go. Think of this as emotional decluttering. Therapy, coaching, or even honest self-talk can help you realign. You don’t need to be perfect, but you do need to be aware and action-oriented.
Step 3: Establish Your Big Dream and Create a Vision Board
What do you truly want? A new career, a healthier lifestyle, financial freedom, creative fulfilment? Create a vision board that captures your dream life visually. The idea is to make it tangible. See it daily and keep ticking off the small tasks that will eventually lead up to the larger goals.
Step 4: Strategise Your Reinvention
Break your dream down into micro-goals.
Research the industry if you’re switching careers. Upskill with short courses. Plan your finances. Write it all down.
Step 5: Put It Into Action
Start before you’re ready.
Make small but consistent changes. Reach out to a mentor. Launch that side hustle. Redo your LinkedIn profile. Say yes to new experiences. Say no to things that drain you.
Reinvention is not a destination but a journey. It’s learning to love change with kindness, courage, and curiosity. Your 40s are the ideal time to rediscover your authentic self and build a life that feels real and meaningful, once more. Keep in mind – this is your story to tell. So start the journey, trust the process, and witness yourself transform.
Trends come and go. But personal style stays. So if your closet is overflowing and yet you feel like you have nothing to wear, read on.
Being quiet costs you opportunities. Being aggressive costs you trust. Here’s the middle ground. The most influential people aren’t the loudest in the room.
They’ve mastered the art of assertive communication.
You think you chose your shoes for comfort or style. Psychology says there’s much more going on. From sneakers to stilettos, every shoe sends a signal. The question is, what story is your shoe telling?